The first benefit of an airless bottle
or can is that it makes it easier for a customer to consume their product. If a customer is happy with the product that they receive then they are likely to keep using it. However, if you offer a product that has a negative reputation then you will find that many customers will avoid buying from you again. This is because they are not happy with the product. When you use airless cosmetic packaging it means that there is no need for any branding, so customers will feel like they are drinking from a glass.
Another advantage of the airless bottle or can is that it is more economical. It is generally cheaper to produce cosmetic packaging because you do not need to have a large manufacturing unit to make it. By using just one large box or plastic bin you can save a lot of money. Although there are disadvantages such as you may not be able to create as large of a logo on the item, you should still ensure that you include your contact details, your website address and your telephone number in order to encourage a response from a potential customer.
Airless cosmetic packaging also has another advantage that makes it very popular. You will find that you do not need to use a sales team to deal with interested customers. You can put your product on display and simply leave it on the counter. There is even some airless bottle and can available that you can purchase and take home after your purchase. These can be used for products that do not need a sales person to talk customers through the advantages and benefits of the product.
When you choose packaging for your product, it is important to consider how you will be displaying your product. The appearance of the packaging can be determined by the type of product. If you are packaging a product for a lipstick you might want to use a clear plastic to allow others to see the beauty of the product. Wine or champagne cork can be placed in a brown bottle to show off the aroma of the product. If you are looking at something for the face, you may wish to use an oval bottle or shape plastic around the item.
Airless cosmetic packaging does not need any type of air to keep it closed. Therefore it is ideal for all types of products that you want to be kept cold. Air is a poor insulation substance and can easily allow moisture and air to enter the product. Plastic is still the best choice for cosmetics packaging because it allows you to display your beauty product without fear of it melting.