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What are the symbol designs on cosmetic packaging glass materials?

The cosmetic packaging glass material has the dual function of being a product and guiding consumption. In cosmetic packaging glass materials, symbols mainly refer to symbols such as brand, graphics, text, color, and form. They are all designed to convey product concepts or product information. Various symbol elements must be used reasonably to form The unified overall image of the product has the meaning of indicating and representing things, and also has a certain emotional and aesthetic meaning. The symbol design on the cosmetic packaging glass material needs to highlight the individuality in the shape, color and pattern of the cosmetic packaging, in order to facilitate the sales of the product.
The symbol design on cosmetic packaging glass materials mainly covers:

1. Brand symbol
The brand symbol on the cosmetic packaging glass material is a symbol that allows consumers to clearly remember the product characteristics and reflect a certain spiritual value. It is mainly based on the logo, standard characters, and standard colors as design elements to form the image of the company’s products and brand symbols. The purpose is to reflect the value of the brand. Brand symbols with corporate personality designed on cosmetic packaging glass materials can well show corporate image and enhance brand communication.
2. Graphic symbols
Symbolic graphics are gradually adopted in the design of cosmetic packaging glass materials. Some are used on cosmetic packaging glass materials to reflect the characteristics of the product; some use graphic symbols to indicate the main raw materials or ingredients of this cosmetic; there are many cosmetic packaging The instructions on the glass material are expressed in graphics, and several coherent graphics are used to express more intuitively and clearly.
3. Text symbols
The text symbols on the cosmetic packaging glass materials are the basis for consumers to choose cosmetics. The text on the outer packaging of cosmetics is generally relatively concise, mainly for description, mainly including: trademark, product name, production license number; product use; Production date; shelf life; production plant name and site; capacity or weight; fragrance type; main raw materials; usage method; use precautions and safety warnings; product storage conditions and methods.
4. Color symbols
Cosmetic packaging glass materials are expressed in various color symbols according to the characteristics of their own products. Green can reflect vitality, sensibility and freshness; red is also a commonly used color in cosmetics, especially its combination with black or white; purple, gold, and black are color symbols that symbolize noble style.
5. Morphological symbols
The shape and symbol of cosmetic packaging glass materials should consider comprehensive issues such as the function and aesthetics of the packaging, such as: what kind of container should liquid, agent, powder and other objects be contained in. Specific functional requirements make the shape of cosmetic packaging glass materials have their commonalities, but the shapes of cosmetic packaging glass materials of various brands have their own personality, which is mainly reflected in the bottle design, some are based on straight lines, and there are Some are dominated by small curves, and some are in special shapes.